Thursday, June 07, 2007 has sent you a New Vision News Article!

Hi there! thought you might be interested in this article from The New Vision online:

They also added this comment:
"What is Jane Kasumba saying?"

UBC content is professionally selected

SIR — I write in response to Mr martin Makara's letter "UBC, what message do you wish to convey in 'Wife Swap'" published yesterday. makara insinuates that some of the content aired on UBC a few days ago, bordered on immorality.

I wish to assure your readers and our viewers that we take stringent measures to sieve our programmes. Our programmes aim to be informative, educative and entertaining. The programmes you watch are professionally selected by our programmers to ensure they are in line with our editorial policy. Our producers and directors preview all content before it goes on air.

Thereafter a detailed report is written on the programme. This report will determine the life span of the programme on our airwaves. These are not the only precautionary measures employed by UBC. Programmes that may require parental guidance always mention this before the programme. A TV mention scroll is also used within the programme to caution the viewer. Any graphic content in a programme is always edited before it goes on air. Programmes that may have episodes where parental guidance is advised have their time slots changed.

All such programmes air after midnight. Programmes that may deviate from our editorial policy are not aired. Above all our producers and directors also painstakingly create local programmes that aim to morally uplift our viewers. Even in the instance of Wife Swap, one or more of the above precautions was taken. I thank your readers and our viewers for their constant support and interest in UBC.

Jane Kasumba (PRO)
For Management

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